on December 23, 2025
In the world of beauty, quick fixes for hair removal are everywhere, from shaving to laser treatments and beyond, but few actually offer a lasting solution. This is where electrolysis stands apart, not only as the oldest method but as the only hair removal technique recognized by the U.S. Food and Drug Administration (FDA) as truly permanent.
In this exclusive interview with Latifa, Mariela Marcantetti, Founder and CEO of Furless Group, explains why electrolysis is the definitive answer to unwanted hair and how it has become a lifeline for women dealing with hormonal challenges, such as Polycystic Ovary Syndrome (PCOS).
Why Electrolysis Is Different from Shaving and Laser
Mariela emphasizes that the difference lies in the long-term results.
Shaving brings hair back within a day, and laser treatments can slow growth but never stop it, leaving women trapped in a cycle of repeated sessions.
“Electrolysis targets the hair follicle at its root. Once it is destroyed, it cannot produce hair again. This is not hair reduction or temporary slowing it’s a permanent solution, with no ongoing maintenance.”
The biggest advantage? Electrolysis works on all hair colors and skin types, unlike laser, which depends on pigment contrast.
A Real Solution for Women with PCOS
Many of Furless Permanent’s clients are women who struggled with laser treatments for years without permanent results, particularly those with hormonal disorders.
“Electrolysis gives hope. It treats each hair individually and permanently. For many women, it’s not just a cosmetic procedure it’s a transformative change in lifestyle and self-confidence.”
How Electrolysis Works Scientifically
Unlike laser, which targets hair pigment, electrolysis inserts a microscopically thin probe directly into the hair follicle, smaller than the hair itself, reaching the growth cells.
A mild thermal current destroys these cells completely. Studies show that 70–90% of treated follicles never grow back.
Common Myths vs. Reality
Mariela addresses widespread misconceptions:
That electrolysis is outdated and ineffective
That it causes scarring
That it is unbearably painful
“When performed by trained professionals, there are no permanent marks. The sensation is a quick heat flash, and numbing creams can be applied to sensitive areas if needed.”
Commitment and Time
Electrolysis requires commitment, a point Furless Permanent emphasizes upfront.
Every client receives a comprehensive consultation, including a visual explanation of the treatment and an assessment to estimate the number of sessions needed. The end result: permanent hair removal with no future maintenance required.
Suitable for Everyone
The most significant advantage of electrolysis is its universality:
“It works on every hair color, every skin type, for both women and men, and on all body areas. No hair is left behind.”
Comfort and Safety First
Mariela describes the sensation during a session as “like a gentle mosquito bite,” with mild redness that disappears quickly.
The clinic uses advanced techniques, such as cataphoresis, post-treatment to soothe the skin and speed recovery.
Major Technological Advances
Modern devices have made electrolysis faster, more precise, and more comfortable, with single-use sterile probes for each client, meeting the highest safety standards.
Choosing the Right Clinic
Mariela advises checking:
Specialist certification
Single-use sterilized tools
Clinic reputation and client reviews
She adds:
“At Furless Permanent, electrolysis is our sole specialty, and over 10,000 clients have completed their journeys with us in Dubai and Abu Dhabi.”
A New Step into Saudi Arabia
With rising demand, Furless Permanent is preparing to open its first international branch in Riyadh, reflecting the brand’s growth and influence in the region.
The Ultimate Solution—No Turning Back
Mariela concludes by emphasizing that electrolysis can be:
A complement to laser for body hair
Or a standalone solution, especially for the face
“It is the final word in hair removal, because it is the only truly permanent solution in the world.”
Book a FREE consultation today.
