on January 06, 2026
Founded in the UAE, Furless Permanent, the world’s largest specialised electrolysis center, has appointed Ruder Finn to launch the brand in Saudi Arabia and lead the public relations and influencer campaigns.
Sophie Simpson, Managing Director, of Ruder Finn MENA, said, “Saudi Arabia represents one of the most dynamic and fast-growing beauty and wellness markets in the region. We are proud to partner with Furless Permanent on its entry into the Kingdom and the opening of its first branch in Riyadh.”
Mariela Marcantetti, CEO of Furless Permanent, commented, “We are proud to bring Furless Permanent to Saudi Arabia and introduce our FDA-approved, permanent hair removal services to clients in Riyadh. Opening our first branch in the Kingdom represents a significant expansion for our brand, allowing us to provide safe, effective, and inclusive treatments for all skin tones and hair types. Our goal is to make these specialised services accessible to clients in Saudi Arabia, helping them feel confident and empowered every day.”
Simpson says, “Through a strategic, culturally attuned communications and influencer strategy, our goal is to build strong brand awareness and showcase the unique services Furless Permanent brings to clients in Saudi Arabia, positioning the brand as the leading and most trusted for permanent hair removal treatments.”
The appointment coincides with Furless Permanent’s expansion into Saudi Arabia, with its first branch opening next month at Faisaliah Mall in Riyadh, bringing its FDA-approved electrolysis services to the Kingdom.
