on September 08, 2026
The world's largest specialist electrolysis centre announces its newest location in Al Zafranah, Abu Dhabi, bringing FDA-recognised permanent hair removal to more UAE residents as consumers increasingly prioritise longevity, wellness and lasting beauty investments.
Abu Dhabi, UAE | October 2026
In an era where beauty is becoming less about temporary fixes and more about long-term results, Furless Permanent is preparing to open its newest location in Al Zafranah, Abu Dhabi, in early November 2026. The expansion marks another milestone for the UAE-born brand, recognised as the world's largest specialist electrolysis centre dedicated exclusively to permanent hair removal.
As beauty and wellness routines evolve, so too are consumer expectations. Men and women are increasingly looking beyond short-term solutions and investing in treatments that offer genuine, lasting value. From advanced skincare and preventative wellness to permanent hair removal, the focus is shifting towards treatments that simplify daily routines, reduce ongoing maintenance and deliver results that stand the test of time.
At the forefront of this movement is Furless Permanent, which has spent the past decade challenging conventional approaches to unwanted hair through its specialised electrolysis treatments.
Mariela Marcantetti, CEO of Furless Holdings, comments:
"Beauty and wellness should be about investing in yourself for the long term, not constantly maintaining temporary results. When we started Furless Permanent, our vision was to offer something genuinely different: a permanent solution that works for everyone. Today, as we continue to expand across the region, that vision remains unchanged. Our newest Abu Dhabi location is another step towards making specialist electrolysis more accessible and helping more people experience the confidence and freedom that comes with permanent results."
Unlike laser, which is classified as a method of permanent hair reduction, electrolysis is recognised by the US Food and Drug Administration (FDA) as a method of permanent hair removal. By targeting individual hair follicles, electrolysis can permanently eliminate treated hairs, regardless of their colour or the client's skin tone. This makes it an inclusive solution for men and women seeking to address everything from stubborn facial hair and hormonal hair growth to precise beard shaping and unwanted body hair.
For those who have spent years cycling through shaving, waxing or repeated laser sessions, electrolysis offers a different approach. It is particularly valuable for individuals with blonde, red, white or grey hair, which laser technologies typically cannot effectively target, as well as those experiencing unwanted hair growth associated with hormonal conditions such as hirsutism and polycystic ovary syndrome (PCOS).
A New Era of Beauty Investment
As the beauty industry continues to evolve, consumers are becoming increasingly discerning about the treatments they choose, prioritising efficacy, inclusivity and long-term value over quick fixes.
Susan Kilty, Group Head of Marketing & PR at Furless Holdings, explains:
"We're seeing a shift in how people think about beauty and where they choose to invest. It's no longer just about immediate results, but treatments that genuinely deliver over time. For years, laser has dominated the hair removal conversation, yet many consumers are still unaware that permanent hair removal and permanent hair reduction are two very different things. Our focus is on changing that narrative, educating consumers and positioning electrolysis as the gold standard for those seeking a truly permanent solution."
With its ability to treat all hair colours and skin tones, electrolysis offers an alternative to conventional hair removal methods, particularly for individuals who have previously struggled to achieve their desired results.
A Decade of Redefining Permanent Hair Removal
What began as a single treatment room in Dubai has grown into an internationally recognised specialist brand, welcoming thousands of clients every month across the UAE and Saudi Arabia.
Under the leadership of Mariela Marcantetti, Furless Permanent has established itself as a pioneer in specialist electrolysis, combining advanced technology, professional expertise and personalised treatment methodologies to deliver permanent results.
The new Al Zafranah location will bring Furless Permanent's signature experience to another Abu Dhabi community, featuring private treatment rooms, qualified electrologists and tailored treatment plans designed around each client's individual hair growth patterns, treatment goals and lifestyle.
Anita Priyani, UAE Head of Operations for Furless Permanent, adds:
"Every client's hair removal journey is different, and that's why a personalised approach is so important to us. From the initial assessment to each treatment session, our focus is on providing a comfortable, professional experience with results our clients can feel confident in. With our new Al Zafranah location, we're making it even more convenient for Abu Dhabi residents to access specialist electrolysis without compromising on the quality of care and expertise they've come to expect from Furless Permanent."
Where Beauty Meets Longevity
The concept of longevity has become increasingly influential in the beauty and wellness industry, with consumers seeking treatments that support their confidence and well-being beyond immediate aesthetic improvements.
For Furless Permanent, this philosophy has always been central to its approach. Permanent hair removal is not simply about achieving smoother skin. It is about giving clients greater freedom from repetitive beauty routines, helping them feel confident in their skin and offering a long-term solution to a concern that, for many, extends far beyond aesthetics.
From women managing hormonally stimulated facial hair to men seeking permanently defined beard lines, Furless Permanent continues to demonstrate that effective hair removal should be accessible to everyone, regardless of gender, hair colour or skin tone.
With its newest Abu Dhabi opening, Furless Permanent reinforces its position as a specialist authority in electrolysis and its commitment to making The Furless Method more accessible across the region.
The new Furless Permanent Al Zafranah centre is scheduled to open in early November 2026.
For more information about Furless Permanent, electrolysis permanent hair removal and all locations, call or WhatsApp the Furless team today:
- 🇦🇪 United Arab Emirates (Dubai & Abu Dhabi) :+9718003875377
- 🇸🇦 Kingdom of Saudi Arabia (Riyadh): +966920017504
