on September 23, 2026
As consumers increasingly prioritise longevity, wellness and lasting beauty investments, the world's largest specialist electrolysis provider continues its UAE expansion with a new destination for permanent hair removal.
Abu Dhabi, UAE | October 2026 – In an era where beauty is becoming less about temporary fixes and more about long-term results, Furless Permanent is preparing to open its newest location in Al Zafranah, Sidon Street, Abu Dhabi, in early November 2026. The expansion marks another milestone for the UAE-born brand, recognised as the world's largest specialist electrolysis provider dedicated exclusively to permanent hair removal.
As beauty and wellness routines evolve, so too are consumer expectations. Increasingly, men and women are looking beyond short-term solutions and investing in treatments that offer genuine, lasting value. From advanced skincare and preventative wellness to permanent hair removal, the focus is shifting towards treatments that simplify daily routines, reduce ongoing maintenance and deliver results that stand the test of time.
At the forefront of this movement is Furless Permanent, which has spent the past decade challenging conventional approaches to unwanted hair through its specialised electrolysis treatments.
Unlike laser, which is classified as a method of permanent hair reduction, electrolysis is recognised by the US Food and Drug Administration (FDA) as the only method of permanent hair removal. By targeting individual hair follicles, electrolysis can permanently eliminate treated hairs, regardless of their colour or the client's skin tone. This makes it an inclusive solution for men and women seeking to address everything from stubborn facial hair and hormonal hair growth to precise beard shaping and unwanted body hair.
For those who have spent years cycling through shaving, waxing, threading or repeated laser sessions, electrolysis offers a different approach. It is particularly valuable for individuals with blonde, red, white or grey hair, which laser technologies typically cannot effectively target, as well as those experiencing unwanted hair growth associated with hormonal conditions such as hirsutism and polycystic ovary syndrome (PCOS/PMOS/PMOD).
A Decade of Redefining Permanent Hair Removal
What began as a single treatment room in Dubai has grown into an internationally recognised specialist brand, welcoming thousands of clients every month across the UAE and Saudi Arabia.
Under the leadership of Furless Holdings CEO, Mariela Marcantetti, Furless Permanent has established itself as a pioneer in specialist electrolysis, combining advanced technology, professional expertise and personalised treatment methodologies to deliver permanent results.
The brand's continued expansion reflects a growing appreciation for specialist treatments that prioritise effectiveness over convenience alone. With electrolysis, each treatment contributes towards permanently removing unwanted hair, offering clients the opportunity to gradually reduce the time, expense and maintenance associated with conventional and temporary hair removal methods.
The new Al Zafranah branch on Sidon Street will bring Furless Permanent's signature experience to another Abu Dhabi community, featuring private treatment rooms, qualified electrologists and tailored treatment plans designed around each client's individual hair growth patterns, treatment goals and lifestyle.
Where Beauty Meets Longevity
The concept of longevity has become increasingly influential in the beauty and wellness industry, with consumers seeking treatments that support their confidence and well-being beyond immediate aesthetic improvements.
For Furless Permanent, this philosophy has always been central to its approach. Permanent hair removal is not simply about achieving smoother skin. It is about giving clients greater freedom from repetitive beauty routines, helping them feel confident in their skin and offering a long-term solution to a concern that, for many, extends far beyond aesthetics.
From women managing hormonally stimulated facial hair to men seeking permanently defined beard lines, Furless Permanent continues to demonstrate that effective hair removal should be accessible to everyone, regardless of gender, hair colour or skin tone.
With its newest Abu Dhabi opening, Furless Permanent reinforces its position as a specialist authority in electrolysis and its commitment to making The Furless Method more accessible across the region.
The new Furless Permanent Al Zafranah centre is scheduled to open in early November 2026.
For more information about Furless Permanent in the UAE or KSA, please contact The Furless Team and they will guide you on your permanent hair removal journey:
- 🇦🇪 UAE: +971 800 387 5377
- 🇸🇦 KSA: +966 9200 17504
